I currently work at GM Financial as a Senior UX Designer. The company is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, Texas. We are a global provider of auto finance solutions, with operations in North America, South America and Asia. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
My initial duties were working with GMF’s Spanish and Brazilian-speaking countries (called International Operations, IO for short; Mexico, Chile, Colombia, Peru, and Brazil) to provide web design insights and UX best practices for these established and emerging markets. As priorities have shifted, I designed and researched various internal facing projects such as Power BI and myDealership. I am now on the MyAccount team to help strategize and design the next iteration of our award-winning desktop and mobile app.
Click the links below to see a few of the projects I worked on.
︎︎︎GMF Mexico insurance and value added products page
︎︎︎myAccount app clip research
︎︎︎Lean UX discovery
︎︎︎Designing Good Forms presentation
︎︎︎myDealership app
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GMF Mexico insurance and value added products page
The IO team in Mexico was struggling to get users to connect with the content on their insurance and value added products page. My first task was to run an audit on the existing page and see where users were hung up. One if the issues was the use of a carousel on the main product feature was getting very low clicks past the first four “cards”. Most users just scrolled right past the carousel quick navigation and scrolled down to read the content. Second issue was the use of buttons instead of a tab or other component to show information. Users were confused that the buttons would take them to another page and would have to go back to see the rest of the information. See screencap below.
With the help of our design system and analytics teams, we were able to design and implement a new layout to show the lengthy insurance information in chunks and give our users (and dealership sales team) a more efficient way to show and explain all its products and features. See screencap slideshow below.
GMF MyAccount app clip
The digital product management team was looking for an opportunity to raise awareness and get more users to download our MyAccount app to help users easily manage their vehicle financing. They explored different options and eventually landed on app clip proposal. I took ownership as both researcher and designer to look into this fairly unknown digital app solution. Working in Miro, I created a huge board to identify project goals and educate the team (and myself) what an app clip can and cannot do. See screencap slideshow below.
I poured over different concepts, via workflows, to see which option could generate the most interest and have the least technical debt. Ultimately, the Apple Pay option was the clear winner. See screencap slideshow. Final implementation is still TBD.
