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As lead creative on the Watch Station International stores and website, I worked along side an e-comm marketing specialist and copywriter to cultivate a loyal customer base into returning to our site for updated specials.

May 2017 Homepage Update



June 2017 Homepage Update




October 2017 Homepage Update
ZODIAC Watches was founded in 1882 by Ariste Calame. The watch brand has dedicated itself to excellence in precision, design, and craftsmanship associated with authentic Swiss horology. By consistently pushing the limits of design innovation, the ZODIAC style has evolved, and their watches have become more technical and dynamic, while staying true to the Swiss roots and quality that put them on the map. 

As lead digital/packaging creative from 2017 to 2019, I helped bring the messaging of quality and craftmanship to fans all over the globe. 


March 2019 Homepage Update



April 2019 Homepage Update




Andy Mann Limited Edition watch packaging


I assisted award-winning photographer and conservationist Andy Mann, with the design of the watch packaging and embellishments. This limited edition timepiece takes its inspiration from his muse—the oceanic whitetip shark—which he has tirelessly worked to protect through his efforts in the Bahamas.

Only 182 limited editions available world-wide.
A driving force in automotive design—BMW launched its watch collection for Summer 2019 with a sporting spirit and visionary approach. Known for its racing heritage, the brand draws inspiration from its commitment to performance and distinctive detailing to introduce watches that are versatile companions for every day. Altogether, these statement-making watches are a fusion of joy, performance and passion.

As lead creative for Fossil Group’s partnership with the automotive giant, I helped guide the BMW licensing team on how best to present the brand’s message and marketing materials to our wholesale partners. Through many conference calls and emails, we agreed on two distinct concepts for the BMW Collection and BMW M Motorsport Collection. 

Below are examples of the campaign messaging and brand standards guide created for our global wholesale partners.
 

BMW Collection and M Motorsport ads





Consumer Brochure


Standards Guide (selected pages)
“Travel changes you. As you move through this life and this world you change things slightly, you leave marks behind, however small. And in return, life — and travel — leaves marks on you. Most of the time, those marks — on your body or on your heart — are beautiful.”

-Anthony Bourdain



The Afrikaans Language Monument -- South Africa




Cape of Good Hope Nature Reserve -- South Africa




Fort Jefferson, Dry Tortugas National Park -- Key West, FL




Banyan Tree  -- Key West, FL




Fenway Park -- Boston, MA




LeMans 24H Race Pit Lane Walk -- LeMans, France





LeMans 24H Race -- LeMans, France
Running on Cargo