︎
                      UX/UI Projects | Creative Projects | About Me | Contact
A driving force in automotive design—BMW launched its watch collection for Summer 2019 with a sporting spirit and visionary approach. Known for its racing heritage, the brand draws inspiration from its commitment to performance and distinctive detailing to introduce watches that are versatile companions for every day. Altogether, these statement-making watches are a fusion of joy, performance and passion.

As lead creative for Fossil Group’s partnership with the automotive giant, I helped guide the BMW licensing team on how best to present the brand’s message and marketing materials to our wholesale partners. Through many conference calls and emails, we agreed on two distinct concepts for the BMW Collection and BMW M Motorsport Collection. 

Below are examples of the campaign messaging and brand standards guide created for our global wholesale partners.
 

BMW Collection and M Motorsport ads





Consumer Brochure


Standards Guide (selected pages)
Running on Cargo